Privacy Policy

1. Introduction

Lima Labs Ltd. ("Lima Labs", "we", "us", or "our") respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our Branded Head Shots service ("Service").

We are a company registered in Israel with our principal place of business in Tel Aviv. For the purpose of applicable data protection laws, Lima Labs is the data controller of your personal information.

Please read this Privacy Policy carefully. If you do not agree with the terms of this Privacy Policy, please do not access the Service.

2. Information We Collect

We collect several types of information from and about users of our Service, including:

2.1 Personal Data

Personal Data refers to information that identifies you or can be used to identify you. We may collect the following Personal Data:

• Contact information (such as name and email address)
• Account credentials (such as password)
• Organization information (such as company name and logo)
• Profile information (such as profile pictures and preferences)
• Payment information (such as credit card details and billing address)
• Photos and images you upload to the Service, including selfies used to generate AI headshots and any resulting generated images

2.2 Usage Data

We may also collect information about how the Service is accessed and used ("Usage Data"). This Usage Data may include:

• Your computer's Internet Protocol address (e.g., IP address)
• Browser type and version
• The pages of our Service that you visit
• The time and date of your visit
• The time spent on those pages
• Unique device identifiers
• Other diagnostic data

3. How We Collect Information

We collect information through:

• Direct interactions when you provide information by filling in forms on our Service
• Automated technologies or interactions as you navigate through our Service
• Third parties or publicly available sources

4. How We Use Your Information

We use the information we collect for various purposes, including to:

• Provide, maintain, and improve our Service
• Process and complete transactions, and send related information
• Generate AI headshots based on the photos you upload
• Send administrative information, such as updates, security alerts, and support messages
• Respond to your comments, questions, and requests
• Provide customer support
• Understand how users use our Service to improve functionality and user experience
• Develop new products, services, features, and functionality
• Prevent fraudulent transactions, monitor against theft, and protect against criminal activity
• Process and deliver contest entries and rewards
• For any other purpose with your consent or as permitted or required by law, including for the establishment, exercise, or defense of legal claims

5. Disclosure of Your Information

We may disclose your personal information to:

• Our subsidiaries and affiliates for the purposes outlined in this Privacy Policy, who will be bound by this Privacy Policy and applicable data protection laws
• Service providers who perform services on our behalf (such as payment processing, data analysis, email delivery, hosting services, customer service, and marketing assistance)
• Business partners with whom we jointly offer products or services, or whose products or services may be of interest to you
• Third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets
• Law enforcement, government officials, or other third parties when we are compelled to do so by a subpoena, court order, or similar legal procedure, or when we believe in good faith that the disclosure of personal information is necessary to prevent physical harm or financial loss, to report suspected illegal activity, or to investigate violations of our Terms of Service

6. Data Retention

We will retain your personal information only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your information to the extent necessary to comply with our legal obligations, resolve disputes, and enforce our policies.

If you request deletion of your account, we will delete your personal information, except where we are required to retain it for legal or regulatory reasons, to protect our legal interests, or for certain business purposes described in this Privacy Policy.

7. Data Transfer

Your information, including Personal Data, may be transferred to — and maintained on — computers located outside of your state, province, country, or other governmental jurisdiction where the data protection laws may differ from those of your jurisdiction.

If you are located outside Israel and choose to provide information to us, please note that we transfer the data, including Personal Data, to Israel and process it there. Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.

Lima Labs will take all the steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and no transfer of your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of your data and other personal information.

8. Data Security

We have implemented appropriate technical and organizational security measures designed to protect the security of any personal information we process. However, please also remember that we cannot guarantee that the internet itself is 100% secure. Although we will do our best to protect your personal information, transmission of personal information to and from our Service is at your own risk. You should only access the Service within a secure environment.

9. Your Data Protection Rights

Depending on your location and applicable laws, you may have certain rights regarding your personal information, including:

• The right to access, update, or delete the information we have on you
• The right of rectification - the right to have your information corrected if it is inaccurate
• The right to object to our processing of your Personal Data
• The right of restriction - the right to request that we restrict the processing of your information
• The right to data portability - the right to be provided with a copy of your Personal Data
• The right to withdraw consent at any time where we relied on your consent to process your information

To exercise any of these rights, please contact us at privacy@limalabs.com.

10. Children's Privacy

Our Service is not intended for use by children under the age of 16. We do not knowingly collect personal information from children under 16. If we become aware that we have collected personal information from a child under 16 without verification of parental consent, we will take steps to remove that information from our servers.

11. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

12. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to track the activity on our Service and hold certain information. Cookies are files with a small amount of data which may include an anonymous unique identifier.

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service.

We use cookies for the following purposes:

• To enable certain functions of the Service
• To provide analytics
• To store your preferences
• To enable advertisements delivery, including behavioral advertising

13. Analytics

We may use third-party Service Providers to monitor and analyze the use of our Service. These services may collect information about how you use our Service to help us improve it.

14. Governing Law

This Privacy Policy shall be governed by and construed in accordance with the laws of the State of Israel. Any disputes arising under this Privacy Policy shall be subject to the exclusive jurisdiction of the courts located in Tel Aviv, Israel.

15. Contact Us

If you have any questions about this Privacy Policy, please contact us at: privacy@limalabs.com

Lima Labs Ltd.
123 Innovation Street
Tel Aviv, Israel 6701101